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CHARLES & KEITH x ITZY 3D Screen At Shinjuku, Tokyo

Creative directing, storyboarding, and overseeing the 3D video.

ITZY starred in a captivating 3D video showcasing our Summer 2023 collection, broadcast on the internet-famous Cross Shinjuku Vision screen in Tokyo. This marked the first appearance of ITZY members in a 3D video, where they shared the spotlight with the Cocoon curved handle bag. The oversized, eye-catching bags in various colors stood out vividly. The display was both incredibly realistic and whimsical, perfectly capturing the playful exuberance that inspired our latest seasonal collection.